Week 35 - Week 48
Sangeetha A/P V Supramaniam | 0339644
Lectures
Lecture 8
Week 8 | 17th October 2019
Recap from Week 6 and 7: Bring forward final project into project 2 to focus on the packaging. Final project is more of the merchandising. Work will be showcased in InnoFest 2019. It is a group project, 2 from design and 2 from Biosciences.
Final Project Product (link): Synbiotic Yogurt Drink with Inulin
Today we met with our Bioscience counterparts. Rashah, my teammate for Project 2 and Final project, and myself met with Melvino, a Bioscience student that created the Synbiotic Yogurt product. We discussed about the product and its packaging potential.
We discussed regarding the packaging and merchandising of the product. The students gave us access to the market survey questions so that we may make more calculated design decisions.
Feedback
Week 8
Consider the whole branding and merchandising of the product. Give it personality and emphasize on the unique selling point of the product (USP). We need to work together with the Bioscience students, however, it is us who decides on the design.
Week 9
There was no class today.
Week 10
Mr Shamsul liked the original name that the Bioscience students came up with, so we decided to work with that. The logo he said looks fine for a first draft but can be refined further. He liked the multiple colours as it communicates cheerfulness and energy. The positioning of the brand needs to be worked on further as it does not suit the current logo. Mr Shamsul proposed it to be an energy drink, however, that is not the purpose of the drink so we need to come up with another angle. He cautioned us to be careful with the labeling of the bottle especially the curved areas.
Final Project Product (link): Synbiotic Yogurt Drink with Inulin
Today we met with our Bioscience counterparts. Rashah, my teammate for Project 2 and Final project, and myself met with Melvino, a Bioscience student that created the Synbiotic Yogurt product. We discussed about the product and its packaging potential.
Instructions:
Project 2
Synbiotic Yogurt Drink with Inulin
Week 8-14
Week 8We discussed regarding the packaging and merchandising of the product. The students gave us access to the market survey questions so that we may make more calculated design decisions.
SYNYO – Synbiotic yogurt *it can be changed*
Yogurt in the market today, they
don’t have the good bacteria (probiotic) anymore. Hence why we add the inulin
(prebiotic) to let it survive. A teamwork between prebiotic and probiotic to
create symbiotic: probiotics + prebiotic = synbiotic
Strawberry flavor
Can expand the series to other
flavours. Original, Blueberry, Tutti fruitti, Mango…
Liquid colour: 95% white
Note: Net weight: 200ml bottle (Nett.
200ml) & EXP: 31012020. We must prevent sunlight from
entering. Opaque. HDPE (opaque) /LDPE
(transparent) material for bottle and cap
Prefer with the cap on bottle.
Play with the shape and wrap.
Inspiration?
Unhealthy food and lifestyle
these days.
What is inulin? How else can
you say it that’s not too scientific?
The type of fibre that is added
in. Its an non caloric sweetener
USP?
High fibre, low sugar, low fat
Come up with the concept: For people who want to
consume but not put on weight.
Target audience: Asian, Young adults 18-30,
convenience. On the go yogurt – instead of using a spoon. Anytime of the day.
Is the cow important? No. Can
change.
Poster: Blue majority. Colour
fusion of blue and pink.
Pending from Bioscience students: Ingredients list, Nutritional content
Week 9
We did not have class this week.
Week 10
We proposed our idea and concept for Synyo Yogurt packaging.
Week 11
Product showcase:
Week 14 - Tuesday (26/11/2019)
9.30am - 3pm at the Grand Hall
We had a briefing with the Bioscience students and Event Management students regarding the InnoFest in Taylor's University. Arrangement of booth will be 7.30 am to 9.30 am.
Week 9
We did not have class this week.
Week 10
We proposed our idea and concept for Synyo Yogurt packaging.
Week 11
Product showcase:
Week 14 - Tuesday (26/11/2019)
9.30am - 3pm at the Grand Hall
We had a briefing with the Bioscience students and Event Management students regarding the InnoFest in Taylor's University. Arrangement of booth will be 7.30 am to 9.30 am.
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| Image: First round of logo options. The one on the far left got chosen. |
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| Image: The refinement of the logo |
 |
| Image: Variation of logo colours |
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| Image: Final logo design |
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| Image: Nutritional icons extending from the logo |
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| Image: Experimenting with different types of brand expressions |
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| Image: Brand expression final design. To tile the letters to allow the colours to communicate the feel good vibes of the brand |
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| Image: Packaging design option 1 (by Rashah Apri) |
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| Image: Packaging design option 2 (by Rashah Apri) |
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| Image: Packaging design option 3 (by Rashah Apri) This design was chosen in the end. |
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| Image: Final Packaging design (by Rashah Apri). Placing the logo and expressions as well. |
Feedback
Week 8
Consider the whole branding and merchandising of the product. Give it personality and emphasize on the unique selling point of the product (USP). We need to work together with the Bioscience students, however, it is us who decides on the design.
Week 9
There was no class today.
Week 10
Mr Shamsul liked the original name that the Bioscience students came up with, so we decided to work with that. The logo he said looks fine for a first draft but can be refined further. He liked the multiple colours as it communicates cheerfulness and energy. The positioning of the brand needs to be worked on further as it does not suit the current logo. Mr Shamsul proposed it to be an energy drink, however, that is not the purpose of the drink so we need to come up with another angle. He cautioned us to be careful with the labeling of the bottle especially the curved areas.
Reflection
Experiences
I was interested in the project. It would be an interesting experience to work with the Bioscience students. It is a first time for me.
Observations
I realized we would be working in pairs and along with 2 other students from a different faculty.
Findings
The purposes of Packaging can go beyond just aesthetics and basic functions. There is as much of functionality that goes into it.
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